Thursday, 30 April 2015

What Are The Issues With Leather Tanning Methods Used To Manufacture Handbags?

There may be issues with the leather tanning method used to manufacture handbags, shoes, watch straps and possibly even coats or jackets. Not all leather tanning processes used to treat animal skins are safe.

Leather Tanning

Prior to the manufacture of fashion products, the animal skins are treated in factories called tanneries. Leather tanning is the process of turning animal hides into a workable fabric. Leather tanning makes animal more durable and less like to deteriorate. The customary procedures of tanning use an acidic chemical known as tannin, from which the tanning process acquired its name. Tannin, the chemical used in the process, is actually the German word for oak or fir trees from where tannin was first isolated. Leather tanning includes a process which permanently changes the protein structure of animal skin, converting hide into different types of leathers.

Leather tanning procedures have advanced significantly since the ancient generations and currently leather tanning can be achieved with either vegetable or mineral techniques which use of chrome, alum, zirconium, titanium, iron salts or other minerals.

Rawhide

The word rawhide relates to a skin which is not tanned, but treated by cleaning the flesh, fat and hair, and then by treating it with chemicals known as liming which uses a solution of lime; or bucking which uses wood ash (lye). After the chemical treatment the hide is scraped over a beam with a fairly blunt knife and then dried.

This same process can also be used as a preparation step before the leather tanning process so as to cleanse the fibre network of the animal skin to let the leather tanning agent penetrate without difficulty. Another process used to unhair, degrease and desalt the animal skins prior to leather tanning, is to soak them in water for 6 hours to 2 days. To prevent damage to the skin by bacteria and fungi, biocides and fungicides are added to the water.

Dying

Dyes are added during leather tanning to get a variety of attractive colors. In a visit to Morocco I was intrigued by the Moroccan Leather Tanning Vats located on the outskirts of the old city of Fez. These vats have been in use for centuries. Leather tanning has always been thought of as a decidedly noxious and truly smelly skill. The leather tanning vats were typically found on the fringes of a town. The odors were due to a mixture of urine, animal faeces and decaying flesh. In fact, leather tanning by these old traditional methods yields such rotten smells that tanneries still using old systems are still positioned as far out as possible. The ancient craft of leather tanning and dying is handed down from father to son and the craft is kept within the family for generations.


Toxic Chemicals

In order to boost leather tanning procedures, some tanneries use toxic chemicals which are cheaper and faster than tannins. These include
·         Mercury based biocides (Banned since 1980)
·         Pentachlorophenol (PCP’S) (Banned since 1980)
·         Cyanide
·         Chromium Salts

Chrome Leather Tanning Methods

Chrome leather tanning is a nineteenth-century development, and was implemented because it was an efficient, quick and inexpensive way of treating animal skins. The ease and cheapness of this technique has made it the economical choice of the mega-brands. A vast proportion of luxury goods manufacturers, as well as contemporary brands have chosen to use chrome leather tanning over other traditional techniques.

So why is chrome leather tanning an issue?

Chrome leather tanning is an issue because of its environmental impact. Chromium III sulphate used in chrome leather tanning is recognized as the most efficient and effective agent to treat animal hides. Chrome leather tanning is significantly quicker than vegetable leather tanning and it produces a really stretchable fabric which is great for making handbags and other leather goods.

Chromium III compounds used in leather tanning are significantly less toxic than Chromium VI. However chromium III oxidizes to chromium VI by boiling and sun-drying. Chromium VI is a very toxic heavy metal which is both carcinogenic and environmentally harmful. Unfortunately chromium VI is often found as a waste product from leather tanning. It has been detected in food chains and in the water supplies of both developing and developed countries. When chromium VI leaches into the soil it is absorbed by vegetation and/or ingested by animals. Nearly 25% of chickens in Bangladesh are contaminated by dangerous levels of chromium VI which causes a major national health concern. Toxic chromium salts residues in handbags etc. may affect your health.

Luxury brands use chrome leather tanning to manufacture handbags and shoes without appreciating the environmental impact, nor the well-being of consumers. But as long as people continue to buy chrome-tanned goods, there is minimal motivation for luxury brands to move to the safer vegetable process which takes longer, is more costly, and does not as successfully cover up low quality skins.

Vegetable Leather Tanning

Vegetable leather tanning is a slower and more costly practice, but it is much safer for the environment and safer for you! This is the leather tanning process you should demand. Vegetable leather tanning is used by Conti of Tuscany one of my suppliers of both men and women's exquisite Italian handbags.

Vegetable leather tanning uses the traditional tannin technique. Tannin is found naturally in the bark and leaves of many plants such as chestnut, oak and other trees. Tannins bind to the collagen proteins in hides and they become less water soluble, and more resistant to bacterial contamination. This process also causes the hides to become more flexible. Hides are stretched on frames and immersed for several weeks in vats of increasing concentrations of tannin. Vegetable tanned hides are used for the manufacture of handbags, luggage as well as furniture

Leather Tanning Using Other Minerals

Other chemicals such as alum, zirconium, titanium, iron salts can also be used to treat skins. This method is eco-friendly and are known as “wet white” whereas chrome tanning produces a “wet blue”.

Goods That Last a Lifetime

Leathers last for a lifetime. However, many luxury brands now manufacture goods to a much lower standard. Some luxury handbags which cost over a $1500, will last only last for a few years before they need to be repaired. Others will simply fall apart. Cost-cutting tricks in the manufacturing process include:

  • Makers compromise on the quality of leather tanning process
  • Mega-brands use chrome leather tanning rather than more eco-friendly approaches
  • The edges of handbags are finished with acrylic varnish which cause the material to crack within a couple of years. Techniques such as turned edges or burnishing which are more time-consuming should be employed because they result in a product that last for decades
  • Manufacturers use poor quality hardware on their products, such as white metal rather than solid brass or plated steel
  • Modern stitching techniques are poor quality. They no longer tend to use traditional saddle making techniques which are stronger and more robust


These cost cutting actions have damaged the quality of the designer brands. Handbags cannot be called if the brand has compromised on manufacturing processes and produce items with inferior quality. A price tag on its own does not determine if a product is luxury or not. Some brands, even some of the most renowned names in the industry, have tainted their popularity by driving volume production rather than quality.


It is far better practice for the mega-brands to use techniques and procedures that mean the products will stand the test of time. The responsibility to promote change lies in the hands of the fashion houses and luxury brands who need to be more focused on the environment rather than financial results. It would be a smart move for companies to label their garments with the leather tanning method used so that the consumer can make an informed choice.

Friday, 24 April 2015

Is The Luxury Designer Handbag Market Over-Crowded?


The sales of fashion accessories have increased substantially during the past decade. Fashion accessories now make up approximately 30% of world-wide sales in the luxury-market. This is up from 18% in 2003. The bulk of this growth can be attributed to the sale of the luxury designer handbag. So what mega-brands are selling the best and why has the luxury designer handbag market grown so much in later years? Statistics publicized by Exane BNP Paribas account for mega-brands such as Louis Vuitton, Gucci, Prada, Chanel, Hermes, Coach and Burberry. But all other brands are reported as a broad group under “others”. This “other” group took a larger market share, growing from a 38% share of the market in 2004 to a 41% in 2013. This is due in part to other high end brands entering the luxury designer handbag market.

1)     Luxury Designer Handbag are Seen as a Status Symbol.

Bags are an affordable status symbol.Women and now also men are judged by the quality of her handbags. For both men and women, a luxury designer handbag can be mixed and matched with other trendy fashion accessories and to a wide variety of events. Fashion accessories such as a luxury designer handbag can dress up or dress down an outfit.

2)     A Luxury Designer Handbag Has Become More Accessible & More Affordable

For brand-names, the retailing of a luxury designer handbag offers clever retail economics. The sales of bags result in high sales productivity as well as selling at full retail price in their branded stores. Brand stores are usually located in larger cities such as London, Rome, New York, Paris, Milan and Sydney and thus have restricted convenience to those who live outside the cities. Through the arrival of the internet, the acquirement of a luxury designer handbag has been expanded. People can purchase over the internet from anywhere in the world, with their purchase delivered to their door. Consumers look for bargains when they purchase online, specifically on sites such as E-Bay and Amazon. This has had the effect of driving down prices.

3)     The Luxury Designer Handbag Market Has Become Much Talked About

The dawn of social media brought about a transformation in the way fashion trends are set for both men and women. A new release of a luxury designer handbag is talked about on sites such as Facebook, Twitter and Pinterest. The dress code of celebrities and royals has become a day-to-day topic of conversation on sites such as Facebook, Twitter and Pinterest. Many bloggers and fashionistas put their personal fashion views across online using blogs and forums. More and more people are up-to-date with the latest fashion trends and what is new and where to get it. I follow the Business of Fashion, Purse Blogs, Purse Stories and the Large Purse Shop Blogs. Fashion information is freely available on these sites.

4)     Third world Market Places Such As China Have Expanded

Third World Market places such as China have opened up to the call for the sale of a branded luxury designer handbag. This has occurred due to the growing middle class in these countries with a higher disposable income. They are particularly fashion aware and see these branded bags as a status symbol. I saw evidence of this when I recently visited Guangzhou. Branded stores were located throughout the city in glamorous shopping centres scattered among the busy traditional Chinese marketplaces.

5)     More High End Brands Now Produce A Luxury Designer Handbag

The market selling a luxury designer handbag is becoming more and more over-crowded, as high-end fashion houses such as Dior and Saint Laurent have expanded into the fashion accessories market. In fact the Prada set up a new brand called Miu Miu which produces a luxury designer bag range aimed at celebrities and a younger audience. This has led to more and more availability and choice for branded bags.

6)     Medium to Lower End Fashion Brands are Challenging the Mega-brands

Other emerging fashion brands such as Zara, Michael Kors, Kate Spade, Oroton, Tory Burch, and many others are challenging the luxurydesigner handbag market. The bags produced by these companies are just as smart and classy but the price tag is usually much less making them more affordable. To match this challenge, some of the Mega-brands have produced what I would call a second tier of luxury designer handbag which they also retail at a lesser price. The lower priced bags are still sought after by fashion conscious consumers.

6)     Generation Y Has A Bigger Disposable Income

Generation Y who have grown up with computers, cell phones and technology are often seen as self-entitled, overly precocious, demanding and just plain rude. They change their jobs readily and spend money more easily. I have 4 generation Y children who love to shop online, and do not blink an eye to pay the price of a new luxury designer handbag. Although they do their research first in order to get the best bargain. Unlike their baby boomer parents who were more frugal and were taught to save rather than to spend.



Exane BNP Paribas Infographic | Source: Exane BNP Paribas

7) Has the Luxury Designer Handbag Market Become Over Crowded?

To offset the mounting pressure of the ambitious new brands, some of the mega-brands increased their entry-level price points to highlight the exclusivity and desirability of their own landmark luxury designer handbag. Unfortunately this back fired a little because although they experienced a rise in exclusivity, it was accompanied by a reduction in sales revenue. Consumers who are spoilt for choice in an over-crowded market, have little loyalty and alter from one design to another. This is particularly apparent in the Chinese market.

It seems apparent that the mega-brands have increased their entry-level price points, but abandoned the market range below $500, and prefer to focus on the $500 to $2,000 price range. The median price of a luxury designer handbag is now around $1,500. Some fashion houses have designed innovative more extravagant models priced above $3,000 so as to retain exclusivity at the higher end of the market. Some of the high end brands have a signature luxury designer handbag which became the landmark by which they became recognized. However they still need to concentrate on developing new landmark products with iconic shapes which emphasis sophisticated design. However discretion often goes out the window when these high end mega-brands are produce full logo bags as a means of status distinction.

The up and coming brands sell a more functional, luxury designer handbag to younger consumers with lower budgets where price is a more important buying benchmark than for the higher end brands. Emerging brands position themselves by using one of three product strategies: attempt to own a shape, concentrate on best sellers or be a lower-priced fast-follower. This approach may not be sustainable in the long term. These brands often go for easy-to-spot logos and canvas prints.
It is obvious that this is no time for any of these companies, mega-brand or not, to be relying on previous success. In a market oversupplied with choice, a tactic based on past success and reputation, whether associated with a logo or not is a recipe for failure.


Consumers these days are very knowledgeable because they can research online before buying. They look for new and exciting products and get bored quicker than in the past. The manufacturers of a luxury designer handbag has to keep on their toes and watch what social media, blogs and forums are saying about fashion trends. They have to be innovative and not rely purely on their past success. Consumers want to be trend setters and want to be admired and talked about and even envied especially on social media.