Buying Fashion Accessories Online

Follow the Trends and Purchase Your Fashion Accessories ONLINE

Do you get excited when you’ve purchased on line? I do!  The expectation of receiving the delivery of things purchased online has grown to be a new and thrilling phenomenon. Waking up on the morning your fashion accessories, which you purchased through an e-commerce store, are due to arrive is very thrilling and you no doubt will be checking your front door every five minutes or so  to see whether your package has arrived!

E-commerce is not only remarkably convenient, but the products obtainable online are typically less expensive than their retail counterparts. The e-commerce market for handbags, footwear and other fashionaccessories is enormous! And by that, I mean tens of billions of dollars of fashion accessories sales are processed every year.

Statistically handbags,  shoes and fashion accessories constitute a large portion of the e-commerce pie. In 2012, revenue generated from the online footwear industry alone was around $8 billion which was an increase of about 16% from 2011. The UK Office for National Statistics (ONS)  report that textile, clothing, handbag and footwear store sales grew by 17.8 percent in September 2013, and represented 10.1 percent of total sales made online. And this huge growth is expected to continue for many years.

To put it all into perspective, compare these e-commerce figures to the annual revenue for brick-and-mortar footwear stores in the United States in 2012. The total sales for these stores combined was $24.9 billion which was actually  down from $26.6 billion 4 years ago, in 2008.

Popular brands such as Nike have had to rely on e-commerce sales for growth of their businesses.  Nike’sannual report for North America shows that revenue growth for  2013 were stimulated by 3 things  - organic growth in comparable store sales, the addition of new stores and the rapid growth in online sales. Sales direct to the consumer made up about 25% of their sales and this % is expected to increase.

 

What all of these statistics demonstrate is that e-commerce is on the rise, and people are looking more and more to purchase online. The retail market is fiercely competitive at the best of times, and this is especially true for the online handbags footwear and fashion accessory sector.

People are looking for e-retailers they can trust. Be careful with purchasing big-name products online. Check out the authenticity of popular brand items, such as Rolex, Armani, Gucci, Prada or Adidas because they are often reproduced by scammers. The last thing you want is to buy a fake brand item thinking you have got a real McCoy.  You can buy handbags and fashion accessories in safety at my e-retail stores.